Norwalk Fit Body Bootcamp

Lowest monthly cancellation rate in Norwalk's history

0.9%

No Dip

In bottled-water sales over the first two months

Fit Body Boot Camp Norwalk added Drop Water as a premium member amenity and recorded a 0.9% monthly cancellation rate, down from its previous 2.2–3% range. The team also saw no decline in bottled-water sales after installation.

What changed at Norwalk Fit Body Boot Camp:

‍

The Member Habit: More than a machine, it became part of the visit.

AJ (Owner) says members now walk in, even on days they are not working out, just to refill their water and get their flavor for the day. He described Drop Water as having become "part of the Fit Body Boot Camp experience."

‍

The Health Benefit: Hydration became something members enjoy.

“I truly believe that the water intake has increased for the clients just because they've enjoyed the flavors and boosts so much.” AJ also noted that in a high-intensity fitness environment, Drop makes hydration an enjoyable part of members' lifestyle, rather than another task.

‍

Why it Matters: A differentiator members notice.

Norwalk operates in a highly competitive fitness market. AJ says the machine gives prospective members "something different that I haven't seen before" and helps the gym look at every aspect of the client experience.

‍

The Objection Killer: It did not replace bottled-water revenue.

"One of our big concerns was a drop in revenue for the water bottles. But in testing in our first two months, we have not seen a dip in revenue for water bottle sales since introducing Drop Water."